Internet users began circulating versions of this image, calling it the Free Speech Flag, in blog posts on dozens of websites and as user avatars on forums such as Digg. The first fifteen bytes of the 09 F9 key are contained in the RGB encoding of the five colors, with each color providing three bytes of the key. The byte "C0" is appended in the lower right corner (due to 16 not being divisible by 3).[1][2][3][4][5][6]
In response to widespread Internet postings of the key, the AACS LA issued various press statements, praising those websites that complied with their requests for acting in a "responsible manner" and warning that "legal and technical tools" were adapting to the situation.
The controversy was further escalated in early May 2007, when aggregate news site Digg received a DMCA cease and desist notice and then removed numerous articles on the matter and banned users reposting the information.[12]
This sparked what some describe as a digital revolt[13] or "cyber-riot",[14] in which users posted and spread the key on Digg, and throughout the Internet en masse, thereby leading to a Streisand effect. The AACS LA described this situation as an "interesting new twist".[15]
^Marcotte, John (May 1, 2007). "Free Speech Flag". Badmouth.net. Archived from the original on May 4, 2007. Retrieved May 3, 2007.
^Thompson, Jeff (August 13, 2011). "AACS encryption key". Jeff Thompson. Archived from the original on September 24, 2015. Retrieved September 24, 2015. An example of this is the so-called 'Free Speech Flag', seen above.