 | |
| Company type | Private |
|---|---|
| Founded | San Francisco, California, United States of America, 2004 |
| Founder | Magatte Wade Greg Steltenpohl Dominique Leveuf |
| Headquarters | San Francisco, California, United States of America |
Area served | Western United States |
| Products | Beverages |
| Revenue | US$3.2 million |
Number of employees | 25 |
| Website | http://www.bevnet.com/reviews/adina |
Adina World Beat Beverages was a manufacturer of coffee, tea and juice drinks based in San Francisco, California.[1] The company was founded in 2004[2] by Magatte Wade, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf.[3][4] Adina was led by "an international team of entrepreneurs from Odwalla, SoBe and Peet's Coffee" and claimed to preserve traditional beverage recipes from around the world from "being replaced by cola drinks distributed by multinational corporations".[5]
Adina manufactured its drinks from "sustainable" ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. The company says it works to aid to impoverished farmers.[1][6]
The company went out of business in 2012.[7]
- ^ a b "Adina World Beat Beverages". Beverage World. Retrieved 2008-08-22.
- ^ Cite error: The named reference
Natural Highwas invoked but never defined (see the help page). - ^ "History". Adina for Life Inc. Archived from the original on 2008-09-07. Retrieved 2008-08-22.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "The Founders". Adina for Life Inc. Archived from the original on 2008-08-01. Retrieved 2008-08-22.
- ^ Magatte Wade-Marchand. "Magatte's Journal". Adina for Life Inc. Archived from the original on 2008-05-31. Retrieved 2008-08-22.
- ^ "Corporate Social Responsibility Profile". Corporate Social Responsibility. Archived from the original on 2008-06-17. Retrieved 2008-08-22.
- ^ Klineman, Jeffrey (7 June 2012). "Adina Prepping For Shutdown". BevNET. Retrieved 30 October 2024.