Athleta (company)

35°40′06″N 139°42′25″E / 35.668333°N 139.706944°E / 35.668333; 139.706944

Athleta
Product typeSports equipment
OwnerThe Brand's Company
CountryJapan
Introduced1935; 90 years ago (1935) in São Paulo
MarketsBrazil, Japan
Previous ownersSanta Isabel Textile
Websiteathleta.co.jp

Athleta is a Brazilian-origin Japanese sports equipment brand focused on association football products.[1] The firm manufactures and supplies kit uniforms, balls, and boots.

Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950.[2][3]

  1. ^ Valéria França. "Fábrica desativada abre acervo da seleção (in Portuguese)". Estadão.
  2. ^ Uma marca tricampeã by Katia Simões on Revista Pequenas Empresas & Grandes Negócios #256, May 2010
  3. ^ Cite error: The named reference hos was invoked but never defined (see the help page).

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