| Industry | Advertising |
|---|---|
| Founded | 1995 |
| Founders | Rémi Babinet, Eric Tong Cuong, Mercedes Erra |
| Headquarters | Paris, France |
| Website | betc |
BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.
The agency notably designed campaigns for clients such as Air France, Evian, Lacoste and Canal+, and was voted as the most creative agency for eight consecutive years[1]
- ^ Erra, Mercedes. "When Advertising Rethinks its Creative Ideas". Le journal de l'école de Paris du management. 62 (6, 2006). Retrieved 20 June 2021.