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Bluesky

"Bsky" redirects here. For the broadcasting company formerly known as BSkyB, see Sky UK.
For other uses, see Bluesky (disambiguation).

Bluesky
A simplified silhouette of a butterfly, with two symmetric pairs of wings, colored with a sky-blue gradient
Bluesky logo since December 2023
Web interface showing a user account on Bluesky. To the left, a list of different modes. In the center, a header and profile description above a feed with posts, threading, and embedded content. To the right, a list of user-selected custom feeds.
Screenshot of the Bluesky desktop interface, featuring the official company account, October 2024
Type of site
Social networking service
Available in35 languages[a]
Founded
HeadquartersSeattle, Washington, United States[4][5][6]
Area servedWorldwide
OwnerBluesky Social, PBC[3]
Founder(s)Jack Dorsey
CEOJay Graber
Key peopleJay Graber, Jeremie Miller, Mike Masnick, and Kinjal Shah
URLbsky.app
bsky.social
RegistrationOptional
Users
  • Increase 31.9 million total registered users (as of 20 February 2025)
[7]
  • Increase 1–10 million daily active users worldwide (2024)[8]
LaunchedFebruary 6, 2024 (public release)
Current statusActive
ASN19317 Edit this at Wikidata

Bluesky[b] is a microblogging social media service. Users can share short posts containing text, images, and videos. It is owned by Bluesky Social PBC, a benefit corporation based in the United States.[9][10]

Bluesky was developed as a reference implementation of the AT Protocol, an open communication protocol for distributed social networks.[11] Bluesky Social promotes a composable user experience and algorithmic choice as core features of Bluesky.[12][13][14] The platform offers a "marketplace of algorithms" where users can choose or create algorithmic feeds, user-managed moderation and labelling services, and user-made "starter packs" that allow users to quickly follow a large number of related accounts within a community or subculture.[15][16][17] The AT Protocol offers a domain-name–based handle system within Bluesky, allowing users to self-verify an account's legitimacy and identity by proving ownership of a domain name.[17][18]

Bluesky began in 2019 as a research initiative at Twitter, becoming an independent company in 2021.[19][20] Development for the social app accelerated in 2022 after Elon Musk's acquisition of Twitter and subsequent severing of ties between the companies.[21][22] Bluesky launched as an invite-only service in February 2023 and opened registrations in February 2024.[23] Former Twitter CEO Jack Dorsey left Bluesky Social's board by May 2024.[24] The social media platform grew after October 2024, reaching 20 million users by November 2024 and 30 million by January 2025.[25][26][27]

  1. ^ "GitHub – bluesky-social/social-app – locales". GitHub. Archived from the original on February 7, 2025. Retrieved February 7, 2025.
  2. ^ "Frequently Asked Questions". Bluesky. Archived from the original on July 14, 2023. Retrieved July 23, 2023.
  3. ^ a b "Division of Corporations – Filing". Government of Delaware. Archived from the original on September 21, 2015. Retrieved January 11, 2024. File Number: 6282898, Incorporation Date: 10/4/2021 (mm/dd/yyy), Entity Name: BLUESKY SOCIAL, PBC, Entity Kind: Corporation, Entity Type: Benefit Corporation, City: WILMINGTON, County: NEW CASTLE, State: WA
  4. ^ * Staff writer (2024). "PROFILE: BLUESKY SOCIAL, PBC". www.dnb.com. Dun & Bradstreet, Inc. Retrieved January 8, 2025. 113 Cherry St # 24821 Seattle, WA, 98104-2205
  5. ^ Staff writer (2025). "Bluesky Social on the App Store". apps.apple.com. Retrieved January 8, 2025. 113 Cherry St # 24821 Seattle, Washington 98104-2205 United States; Phone Number: +1 2068895601
  6. ^ Jansen, Mark A. "Bluesky Social, PBC". FENWICK & WEST LLP. tsdr.uspto.gov. United States Patent and Trademark Office (USPTO). Archived from the original on July 13, 2021. Bluesky Application Serial Number #98165726,113 Cherry St, #24821 Seattle Washington 98104
  7. ^ "Bluesky User Counter". www.blueskyusercount.com. Archived from the original on February 15, 2025. Retrieved February 16, 2025.
  8. ^ "Bluesky Sees Greatest Sustained Growth So Far in the US and UK". Similarweb. Retrieved November 23, 2024.
  9. ^ Lopatto, Elizabeth (April 27, 2023). "They're 'skeets' now". The Verge. Archived from the original on April 28, 2023. Retrieved April 28, 2023.
  10. ^ Murray, Conor. "What To Know About Bluesky—The Buzzy Social Media App Siphoning Users From Elon Musk's X". Forbes. Archived from the original on November 17, 2024. Retrieved November 15, 2024.
  11. ^ Christine Lemmer-Webber (November 22, 2024). "How decentralized is Bluesky really?". Archived from the original on November 23, 2024. Retrieved November 23, 2024.
  12. ^ Silberling, Amanda (January 24, 2024). "Bluesky CEO confronts content moderation in the fediverse". TechCrunch. Archived from the original on November 27, 2024. Retrieved November 23, 2024.
  13. ^ Navlakha, Meera (March 13, 2024). "Bluesky is letting users customize how content is moderated". Mashable. Archived from the original on December 8, 2024. Retrieved November 23, 2024.
  14. ^ Stokel-Walker, Chris (November 19, 2024). "Bluesky is ushering in a pick-your-own algorithm era of social media". New Scientist. Archived from the original on November 23, 2024. Retrieved November 23, 2024.
  15. ^ Bell, Karissa (May 26, 2023). "Bluesky now lets you choose your own algorithm". Engadget. Archived from the original on January 6, 2024. Retrieved November 23, 2024.
  16. ^ Parab, Pranay (November 19, 2024). "How to Create a Starter Pack on Bluesky, and Why You Should". Lifehacker. Retrieved November 23, 2024.
  17. ^ a b Davis, Wes (November 16, 2024). "Here's some cool stuff you can do with Bluesky". The Verge. Archived from the original on November 24, 2024. Retrieved November 23, 2024.
  18. ^ Jack, Bobby (November 9, 2024). "3 Steps to Link Your Bluesky Account to a Custom Domain". How-To Geek. Retrieved November 18, 2024.
  19. ^ Palmer, Annie (December 11, 2019). "Twitter CEO Jack Dorsey has an idealistic vision for the future of social media and is funding a small team to chase it". CNBC. Archived from the original on March 29, 2021. Retrieved November 13, 2024.
  20. ^ Campbell, Ian Carlos (August 16, 2021). "Twitter's decentralized social network project finally has a leader". The Verge. Archived from the original on July 6, 2023. Retrieved November 13, 2024.
  21. ^ Patel, Nilay (March 25, 2024). "Bluesky CEO Jay Graber on breaking free from Twitter and competing with Threads and Mastodon". The Verge. Archived from the original on November 13, 2024. Retrieved November 13, 2024.
  22. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  23. ^ Oremus, Will (February 6, 2024). "Bluesky, a trendy rival to X, finally opens to the public". The Washington Post. Archived from the original on April 7, 2024. Retrieved February 6, 2024.
  24. ^ Davis, Wes (May 5, 2024). "Bluesky confirms Jack Dorsey is no longer on its board". The Verge. Archived from the original on November 17, 2024. Retrieved November 14, 2024.
  25. ^ "Bluesky is growing so fast it's racing to get hold of more servers, its COO says". Yahoo Tech. November 25, 2024.
  26. ^ Crowley, Mary Walrath-Holdridge and Kinsey. "Bluesky user count hits 20 million and continues to grow: What to know about the platform". USA TODAY. Archived from the original on November 22, 2024. Retrieved November 22, 2024.
  27. ^ Cite error: The named reference :7 was invoked but never defined (see the help page).


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