Back مزاحمة ذاتية Arabic Kannibalisierung German Kanibalizazio (produktua) Basque קניבליזציה HE Kannibalizmus (marketing) Hungarian Cannibalizzazione (economia) Italian カニバリゼーション (マーケティング) Japanese 자기잠식효과 Korean Kannibalisatie (marketing) Dutch Каннибализация (маркетинг) Russian
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In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product.