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Chartboost

Chartboost
Company typePrivate
IndustryMobile apps, Mobile games, Mobile advertising
Founded2011; 14 years ago (2011)
FounderMaria Alegre, Sean Fannan [1][2]
Headquarters
United States Edit this on Wikidata
Number of locations
4
Key people
  • Sean Fannan (CTO)
  • Rich Izzo (CEO)
  • Pepe Agell (Chief Strategy Officer)
Number of employees
100+ (2019) [failed verification]
Websitechartboost.com

Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games.[1][3] As of 2016, Chartboost had been integrated into more than 300,000 games[1] with 40 billion game sessions[1] per month.[1]

In 2019, Chartboost has been ranked on a return on investment index and it scored 6th position on Android and 14th on iOS, on both platforms appearing behind mobile ad networks by Google, Facebook, Unity Technologies, Aarki and Vungle.[4] In 2020 and 2021, Chartboost on Android is not on the list of the top 20 ad networks.[5][6] On the iOS side, there is uncertainty as well due to new platform restrictions about advertising ID collection which "may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it"[7] - Audience Network and Chartboost being integrated and advertising ID collection being the backbone of both (96% of US users opt-out of app tracking in iOS 14.5[8]).

In May 2021, Zynga acquired Chartboost for $250 million.[9][10][11][12]

  1. ^ a b c d e Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016.
  2. ^ Cite error: The named reference eight was invoked but never defined (see the help page).
  3. ^ Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014.
  4. ^ Anthony Ha. "Facebook and Google still offer the best value for mobile advertisers (Singular report)". Techcrunch. Retrieved Mar 6, 2019.
  5. ^ "TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular's 2020 ROI Index". Singular(the embed on the page is directly from them). Retrieved September 17, 2020.
  6. ^ "Singular ROI Index 2021 highlights 10 new players". Singular. Retrieved April 26, 2021.
  7. ^ "Preparing Audience Network for iOS 14". Facebook. Retrieved September 25, 2020.
  8. ^ "96% of US users opt out of app tracking in iOS 14.5, analytics find - Some of the first data on user behavior exceeds advertisers' worst fears". Ars Technica. 7 May 2021. Retrieved May 14, 2021.
  9. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  10. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  11. ^ Cite error: The named reference :2 was invoked but never defined (see the help page).
  12. ^ Cite error: The named reference :3 was invoked but never defined (see the help page).
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