Back إعلان سياقي Arabic Контекстуална реклама Bulgarian Publicitat contextual Catalan Kontextová reklama Czech Semantisches Targeting German Publicidad contextual Spanish コンテンツ連動型広告 Japanese Reklama kontekstowa Polish Publicidade contextual Portuguese Контекстная реклама Russian
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Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior.[1]
As advertisers and marketers increasingly prioritize brand safety and suitability, contextual advertising has emerged as a crucial aspect of safeguarding brand reputation and value.[2] Contextual ads are commonly perceived as less irritating than traditional advertising, therefore influencing users more effectively. It reflects user interests, thus increasing the chance of receiving a response.[3]
- ^ ‘Personalization diminished’: In the GDPR era, contextual targeting is making a comeback Published by digiday on June 7, 2018, retrieved on November 13, 2019
- ^ "Why 'brand suitability' is replacing brand safety". Digiday. 2020-01-24. Retrieved 2020-05-14.
- ^ "Advantages of Contextual Advertising for Apps". Retrieved 2016-10-24.