Cool Britannia

Cover of Vanity Fair's March 1997 issue featuring then-couple Liam Gallagher and Patsy Kensit, with the headline "London Swings Again!".

Cool Britannia was a name for the period of increased pride in the culture of the United Kingdom in the mid- and late 1990s, inspired by Swinging London from 1960s pop culture. This loosely coincided with the latter years of John Major's conservative government and the 1997 United Kingdom general election, which Tony Blair's New Labour won in a landslide. Britpop and musical acts such as Oasis, Blur, and the Spice Girls were at the forefront. A pun on the title of the British patriotic song "Rule, Britannia!", the term reflects renewed optimism in the United Kingdom after the tumultuous years of the 1970s and 1980s.


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