A cult of personality, or a cult of the leader,[1] is the result of an effort which is made to create an idealized and heroic image of a glorious leader, often through unquestioning flattery and praise. Historically, it has been developed through techniques such as the manipulation of the mass media, the dissemination of propaganda, the staging of spectacles, the manipulation of the arts, the instilling of patriotism, and government-organized demonstrations and rallies. A cult of personality is similar to apotheosis, except that it is established through the use of modern social engineering techniques, it is usually established by the state or the party in one-party states and dominant-party states. Cults of personality often accompany the leaders of totalitarian or authoritarian governments. They can also be seen in some monarchies, theocracies, failed democracies, and even in liberal democracies.