deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, Scotland as Games Analytics, it rebranded in 2014, as deltaDNA.[1] The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers.[2] The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience.[3] Real-time data collection and interactive analysis of the data is made possible by utilizing the VoltDB NewSQL relational database.[4]
- ^ Takahashi, D. (6 March 2014). GamesAnalytics rebrands as DeltaDNA to improve player engagement. Retrieved from Venturebeat: https://venturebeat.com/2014/03/06/gamesanalytics-rebrands-as-deltadna-to-improve-player-engagement/
- ^ Cameron, C. (6 March 2014). Tech firm to provide real time analysis of games. Retrieved from Herald Scotland : http://www.heraldscotland.com/business/company-news/tech-firm-to-provide-real-time-analysis-of-games-firmstohgdhhdgexperience.23613525
- ^ Raconteur (21 October 2014). Personalizing the Customer Experience. Retrieved from Raconteur http://raconteur.net/business/personalising-the-customer-experience
- ^ Diener, M. (5 May 2014). A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/58985/deltadna-on-real-time-analytics-a-lot-can-happen-in-a-quarter-of-a-millisecond/