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Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships,^[1] device-based applications^[2]^[3] or media content.^[4]

^ Orhan, Mehmet A.; MacIlvaine, Caleb (2020-12-31). "Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty". International Journal of Marketing, Communication and New Media. 8 (15). ISSN 2182-9306.
^ Kompella, Kartikeya (2014-08-05). The Definitive Book of Branding. SAGE Publications India. ISBN 9789351501046.
^ Chiles, David (2013-05-08). Apps: Everything You Need To Know. David Paul Chiles.
^ Ostholthoff, Hank. "4 Ways to Master the Art of Digital Branding". The Huffington Post. Retrieved 2016-03-12.

Digital branding