Do-gooder derogation is a phenomenon where a person's morally motivated behavior leads to them being perceived negatively by others. The term "do-gooder" refers to a person who deviates from the majority in terms of behavior, because of their morality.[1]
- ^ Minson, Julia A.; Monin, Benoît (2012-03-01). "Do-Gooder Derogation: Disparaging Morally Motivated Minorities to Defuse Anticipated Reproach". Social Psychological and Personality Science. 3 (2): 200–207. doi:10.1177/1948550611415695. ISSN 1948-5506. S2CID 13891898.