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Flybuys (New Zealand)

This article is about the New Zealand loyalty programme. For the Australian loyalty programme, see Flybuys (Australia).

Flybuys
TypeLoyalty program
Run byLoyalty New Zealand
Owner
Area servedNew Zealand
Introduced1996; 29 years ago (1996)
Number of users2.4 million
Websiteflybuys.co.nz

Flybuys, formerly Fly Buys, was New Zealand's largest customer loyalty scheme. It was administered by Loyalty New Zealand, which is owned equally by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy.[1]

The programme had over 2.4 million members, representing 74 per cent of New Zealand households.[2] Members collected points from over 50 participating brands.[3]

  1. ^ "Z Energy Investment Statement and Prospectus - Initial Public Offer of Ordinary Shares in Z Energy Limited" (PDF). Z Energy. 25 July 2013. p. 72. Retrieved 25 March 2017.
  2. ^ "About us". Loyalty New Zealand Limited. Retrieved 25 March 2017.
  3. ^ "What is Fly Buys?". Fly Buys. Loyalty New Zealand Limited. Retrieved 25 March 2017.
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