Fresa (slang)

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Fresa (Spanish: "strawberry") is a slang term in Mexico and some parts of Latin America to describe a cultural stereotype of a wealthy, superficial young person from an educated, upper-class family.^[1] The word was originally used by teenagers and young adults but its use has spread to all age groups.

Fresas are typically seen to be stand-offish and use a mixture of Spanish, and English or "Spanglish." They have a certain accent described as similar as if one had a potato in the mouth (la papa en la boca).^[1] The term fresa may be similar to the term preppy, which originated in the United States in the 1960s to define teenagers with a conservative mentality who were of upper social status. In Mexico during the 1970s, the meaning changed and became a term to describe the lifestyles of the youth who were wealthy and well-known.

However, the current usage of the term in Mexico has its origins in the late 1980s. During the rapid change in society as a result of globalization, which brought new forms of fashion, food and entertainment into the culture, a number of Mexican people began to adopt the "preppy" American lifestyle by mimicking American styles of dress, mannerisms and etiquette. Some examples include wearing polo shirts, boat shoes and chinos.