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Category | Sans-serif |
---|---|
Classification | Geometric |
Designer(s) | Paul Renner |
Foundry | Bauersche Gießerei |
Date created | 1927 |
Re-issuing foundries | Intertype |
Shown here | Futura LT |
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927.[1] It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.[2][3] It was developed as a typeface by Bauersche Gießerei, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.[4][5]
Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenth-century serif typefaces, in favour of simple geometric forms: near-perfect circles, triangles and squares. It is based on strokes of near-even weight, which are low in contrast. The lowercase has tall ascenders, which rise above the cap line, and uses nearly-circular, single-storey forms for the "a" and "g", the former previously more common in handwriting than in printed text.[a] The uppercase characters present proportions similar to those of classical Roman capitals.[7] The original metal type showed extensive adaptation of the design to individual sizes, and several divergent digitisations have been released by different companies.[8]
Futura was extensively marketed by Bauersche Gießerei and its American distribution arm by brochure as capturing the spirit of modernity, using the German slogan "die Schrift unserer Zeit" ["the typeface of our time"] and in English "the typeface of today and tomorrow".[9][10] It has remained popular since then.[5][11]
Since 2001, Futura has been a registered trademark of Bauer Types, S.L. in the UK,[12] the US,[13] and the EU.[14]
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