 | |
| Industry | Manufacturing |
|---|---|
| Founder | Eugenio Losa |
| Headquarters | , Italy |
Key people | Valentina Losa (CEO) |
GDE Bertoni is a trophy and medal manufacturing company based in Milan, Italy. The company's most famous production is the FIFA World Cup Trophy, which it has produced ever since winning a design competition in 1970. The FIFA World Cup Trophy is hand-crafted every four years by the company.[1]
GDE Bertoni started as a small artisanal workshop founded in the early 1900s[2][3] by Eugenio Losa before becoming a large production company in the 1960s after creating the Olympic medals for the 1960 Summer Olympics in Rome.[4] When FIFA held a competition for a new trophy design in 1970, Losa presented concept sketches and a physical prototype of a design by Silvio Gazzaniga, winning the competition.[5] Every award produced by GDE Bertoni is created with traditional artisan techniques and built by hand.[1][6] The trophies awarded to winners of the FIFA World Cup are not the original, but rather bronze replicas plated in gold created by GDE Bertoni.[7]
GDE Bertoni has a contract with the royal court of Bahrain to produce the country's military medals[8] and produces several trophies for UEFA, including the UEFA Champions League trophy, the UEFA Europa League trophy, and the UEFA Super Cup trophy.[1] The company also produced the medals for the 1980 Summer Olympics in Moscow.[3]
- ^ a b c "The making of the World Cup trophy". Al Jazeera English. Archived from the original on 2024-08-14. Retrieved 2025-02-17.
- ^ "GDE Bertoni opens doors to FIFA World Cup trophy factory". Daily Sabah. 2022-12-01. Archived from the original on 2022-12-01. Retrieved 2025-02-17.
- ^ a b "Photos: How the FIFA World Cup Trophy is made". ESPN. 2018-07-13. Retrieved 2025-02-17.
- ^ "The World Cup heading to Argentina started its journey in Italy". SBS. Retrieved 2025-02-17.
- ^ How They Make the FIFA World Cup Trophy. Great Big Story. 2023-07-26. Retrieved 2025-02-17 – via YouTube.
- ^ "How is the FIFA World Cup trophy made?". euronews. 2022-10-13. Retrieved 2025-02-17.
- ^ How Do They Make the World Cup Trophy?. Inside Edition. 2022-12-01. Retrieved 2025-02-17 – via YouTube.
- ^ Borden, Sam (2016-05-26). "At 16½ Pounds, Champions League Trophy, Ol' Big Ears, Is Heavily Sought After". The New York Times. ISSN 0362-4331. Archived from the original on 2022-05-11. Retrieved 2025-02-17.