Gaana (music streaming service)

Gaana
Gaana's Android app
DeveloperEntertainment Network India Limited (ENIL)
Launch dateApril 2010; 14 years ago (2010-04)
Platform(s)
MembersIncrease 150 million (2019)[1]
Pricing modelPremium version: 99 (US$1.10) per month
AvailabilityIndia
limited worldwide
Websitegaana.com

Gaana is an Indian subscription-based commercial music streaming service. It was launched in April 2010 and is currently owned by ENIL.[2] It offers both Indian and international music content. Its entire Indian music catalog was available to users worldwide until 2023, when access to the music library was restricted based on geolocation of subscribers. Gaana features music from 21 Indian languages including the major languages such as Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Urdu, Odia, Marathi, Punjabi, Tamil, Telugu, Maithili, Malayalam and other Indian regional languages.[3]

Gaana allows users to make their playlists public so that they can be seen by other users.[4] They can view and favorite playlists. Its mobile app was launched for Android, iOS and Windows.[5] Gaana is priced at 99 (US$1.10) per month (within India) and not available outside India. Gaana became a subscription-only service in 2022 after failing to secure fresh funds or find a buyer.[6][7] In 2023, it was acquired by ENIL in a slump sale.[8]

  1. ^ "Gaana claims 100 million MAUs, launches video and artists focused products". entrackr.com. 24 April 2019.
  2. ^ "Entertainment Network India Ltd to acquire Gaana".
  3. ^ www.ETBrandEquity.com. "Prashan Agarwal joins Gaana.com as chief operating officer - ET BrandEquity". ETBrandEquity.com. Retrieved 17 October 2020.
  4. ^ "Gaana.com records 1.4 million unique visitors in launch month". The Economic Times. 10 August 2011. Retrieved 13 March 2013.
  5. ^ "Gaana on song, new initiative 'Originals' clocks 20 mn streaming in five weeks". The Economic Times. 9 October 2017. Retrieved 16 January 2018.
  6. ^ "Fighting to Survive, Tencent-Backed Music App Gaana Turns to Subscriptions". 9 September 2022.
  7. ^ Kalra, Aditya; Vengattil, Munsif (9 September 2022). "EXCLUSIVE Fighting to survive, Tencent-backed Indian music app Gaana turns to subscriptions". Reuters.
  8. ^ "'Gaana' acquisition to boost ENIL growth'expand capacities".

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