Geir Gripsrud (born 1946) is a Norwegian organizational theorist, and Professor of Marketing at BI Norwegian Business School in Oslo. He is known for his work on international marketing, market entry strategy and distribution channels.[1][2][3]
- ^ Benito and Gripsrud (1992, p. 461)
- ^ Caves, Richard E. Multinational enterprise and economic analysis. Cambridge university press, 1996.
- ^ Andersen, Otto. "On the internationalization process of firms: a critical analysis." Journal of international business studies (1993): 209-231.