Grans Brewery

Grans Brewery
Company typeAksjeselskap
IndustryBeverages
Founded1899; 126 years ago (1899)
FounderJørgen Martin Osmundsen
HeadquartersSandefjord, Norway
Area served
Norway, Denmark
Key people
Guttorm Gran
ProductsBeers, ciders, soft drinks, bottled water
Number of employees
57 (2005)
Websitewww.grans.no

The Grans Brewery (Grans Bryggeri AS) is a brewery founded in 1899 in Sandefjord, Norway. The name was Sandefjord Bryggeri og Mineralvandfabrik A/S until 1965. After two generations of Guttorm Gran (senior and junior) in the management, Trygve Christophersen was employed as CEO in 2001.[1][2]

In 2019, the brewery sold 55 million liters of drinks, which was a four percent increase from 2018. 80 percent of their production consists of soda and mineral water, while beer and other alcoholic beverages make up 20 percent of the production.[3] As of 2020, Grans is the fifth-largest brewery in Norway.[4]

It distributes most of its products domestically through the REMA 1000 chain stores.[5]

The brewery was not a member of Norwegian Brewers & Soft Drank Association ("Den norske bryggeriforening") from 1965 to 1996. It withdrew in 1966 in order to compete outside its designated sales area.[6] The organization organized a nationwide boycott of Grans products following their decision to withdraw.[7]

  1. ^ "Den usminka historien".
  2. ^ "Grans Bryggeri". Archived from the original on 2018-06-12.
  3. ^ "Grans har aldri solgt mer øl, brus og vann: – 55 prosent økning fra i fjor". Sandefjords Blad. 22 July 2020. Retrieved 9 August 2021.
  4. ^ Capitello, Roberta and Natalia Maehle (2020). Case Studies in the Beer Sector. Woodhead Publishing. Page 243. ISBN 978-0-12-817735-8.
  5. ^ Norsk institutt for landbruksøkonomisk forskning (2006). Dagligvarehandel og mat 2006 (Issue 1). Norsk institutt for landbruksøkonomisk forskning (NILF). Page 70. ISBN 978-82-7077-644-3.
  6. ^ Henriksen, Petter (1986). Damms store leksikon. 10. Damm. Page 132. ISBN 82-517-7265-6.
  7. ^ Berg, Knut (1984). Sandefjords historie – sett gjennem Sandefjords Blads spalter 1940-1983. Sandefjords blad og trykkeri. Pages 597-598. ISBN 82-990704-2-2.

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