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| Company type | Subsidiary |
|---|---|
| Industry | Advertising, marketing |
| Founded | 1917 (as Grey Studios) |
| Founders | Lawrence Valenstein Arthur C. Fatt |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | James R. Heekin III (executive chairman) |
| Services | Brand management, marketing strategy, creative development, direct marketing, public relations, public affairs, digital marketing, production |
| Revenue | 1.307 billion USD (2003) |
Number of employees | 2,400 |
| Parent | WPP plc |
| Subsidiaries | Grey G2 GHG GCI Group MediaCom Worldwide Alliance G WHIZ WING Grey EMEA ArcTouch |
| Website | www.grey.com |
Grey Group is a global advertising and marketing agency with headquarters in New York City,[1] and 432 offices in 96 countries, operating in 154 cities.[2] It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.[3]
As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines, including advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing, through its subsidiaries: Grey, G2, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.
Grey Group's international clients include Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M.[4]
The company has won 10 Cannes Lions, an Addy, a Clio and an Emmy Award.[4] Grey Group's European network, Grey EMEA, won 26 Euro Effie awards, and is the five-time Euro Effie Agency Network of the Year, in the four consecutive years of 2005–2008[5] and again in 2012.[6]
- ^ "One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey Group". www.bizjournals.com. Retrieved 18 June 2018.
- ^ "Nirvik Singh appointed Chairman & CEO of Grey Group Asia Pacific" (Press release). WPP. 15 December 2008. Retrieved 5 January 2009.
- ^ "Grey Company Profile". WPP. Retrieved 5 January 2009.
- ^ a b "Grey Global Group appoints James R. Heekin III Chairman and CEO" (Press release). WPP. 12 December 2006. Retrieved 5 January 2009.
- ^ "Grey EMEA named Agency Network of the Year" (Press release). WPP. 17 September 2008. Retrieved 5 January 2009.
- ^ "Grey EMEA scoops Agency of the Year Award" (Press release). EACA Euro Effies. 2012. Retrieved 4 April 2013.