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His Master's Voice is a painting and trademark by Francis Barraud that depicts a dog named Nipper listening to a wind-up disc gramophone whilst tilting his head, created in 1899.[1]
In December 1899, the painting was sold to William Barry Owen of London's Gramophone Company (later a division of EMI), who would begin using the image on its records in 1909. The Victor Talking Machine Company (later RCA Victor), the American affiliate of the Gramophone Company, also adopted the name and imagery on its products and advertising, beginning in 1901.[2]
With the Gramophone Company and RCA Victor both eventually operating outside of their respective countries, the His Master's Voice painting became one of the world's best-known trademarks, featured in advertising, on record releases, retail stores and other products sold worldwide. Some international divisions would later be divested, leading to 'His Master's Voice' as a brand to be fragmented.[3][4]