Hulu

Hulu, LLC
Current logo, which is a revision of 2007 logo, used since 2018.
Type of businessSubsidiary
Type of site
OTT video streaming platform
Headquarters,
U.S.
Area servedUnited States
Key peopleJoe Earley (President)
ParentDisney Streaming
SubsidiariesHulu Japan (until 2014, now owned by Nippon Television)
URLhulu.com
AdvertisingYes
RegistrationRequired
UsersIncrease 51.1 million (as of August 20, 2024)[1]
LaunchedOctober 29, 2007; 17 years ago (2007-10-29)
Current statusActive

Hulu, LLC (/ˈhl/, HOO-loo) is an American subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as a joint venture between News Corporation (later 21st Century Fox) and NBC Universal (later bought by Comcast). Many companies like AT&T's WarnerMedia, Providence Equity, and The Walt Disney Company bought stakes in the service. Hulu served as an aggregation of recent episodes of television series from the respective television broadcasting by its owners. In 2010, Hulu launched a subscription service, initially branded as "Hulu Plus," which featured full seasons of programs from the companies and other partners, and un-delayed access to new episodes. In 2017, the company launched Hulu with Live TV—an over-the-top streaming television service offering access to broadcast television channels.

In 2011, Hulu launched its services in Japan, marking its first and only international expansion. Three years later in 2014, Hulu Japan was acquired by Nippon TV and spun off from its American counterpart.[2] Since February 2021, Hulu's original content has since been distributed outside of the U.S. via Disney+ under the Star brand. In 2019, Disney acquired a majority stake in Hulu as part of its acquisition of 21st Century Fox, and subsequently acquired the remaining stakes held by AT&T and Comcast in 2019 and 2023, respectively, giving it full ownership. After the acquisition, Disney soft launched an integration of Hulu into Disney+ as a content hub in December 2023, allowing subscribers of both services to access Hulu content from within the Disney+ app. Hulu is one of the three streaming services in the Disney Bundle, alongside Disney+ and ESPN+.

  1. ^ Stoll, Julia. "Number of Hulu's paying subscribers in the United States from 1st quarter 2019 to 4th quarter 2024". Statista. Retrieved January 22, 2025.
  2. ^ "Nippon TV Acquires Hulu Service in Japan". www.businesswire.com. February 28, 2014. Archived from the original on March 21, 2023. Retrieved March 21, 2023.

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