On its establishment in 2006, the organization stated that its mission was to renew "Zionist discourse, Zionist thinking and Zionist ideology to ensure the future of the Jewish nation and the State of Israel."[10] Claiming to "strengthen and advance the values of Zionism in Israel", it sees itself as dedicated to combating a "campaign of de-legitimization against the State of Israel and to [provide] responses to Post-Zionist and Anti-Zionist phenomena".[1] Im Tirtzu is mostly known for its campaigns against the New Israel Fund, foreign government-funded NGOs, and alleged bias in the curricula of Israeli universities.
According to critics, Im Tirtzu's strategies focus on delegitimizing Israeli left and human-rights groups and driving a wedge between them and their funding sources.[10][11]
Im Tirtzu operates fifteen branches at universities and colleges throughout the country[1] and runs the largest Zionist academic extra-curricular program in Israel.[12]
Some have maintained that the ideology of Im Tirtzu bears similarities to fascism,[13][14] and others have labelled it an important Zionist movement.[15][16] Im Tirtzu has received extensive support from the Israeli government.[15][16]
^Katherine Natanel, Sustaining Conflict: Apathy and Domination in Israel-Palestine,University of California Press 2016 pp.170-171, p.209 n.5: 'Deemed fascist and McCarthyist by Ha'aretz journalist Gideon Levy, Im Tirtzu is a right-wing extra-parliamentary organization which "works to strengthen and advance the values of Zionism in Israel.": it does so in part through targeting academics, institutions, and organizations deemed 'anti-Zionist' by its own estimation.'