Back تسويق مؤثر Arabic İnfluyenser marketinq Azerbaijani Инфлуенсър маркетинг Bulgarian Influencer-marketing Danish Influencer-Marketing German Influencer marketing Greek Mercadotecnia influyente Spanish بازاریابی تأثیرگذار Persian Vaikuttajamarkkinointi Finnish Marketing d'influence French
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Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.[1] Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels.[2] Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post.[3] Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States.[4] The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to disclosed sponsored content. Many Instagram influencers started using #ad in response and feared that this would affect their income. However, fans increased their engagement after disclosure, being happy that they were landing such deals. This success led to some creators creating their own product lines in 2017.[5] Some influencers fake sponsored content to grain credibility and promote themselves.[6] Backlash to sponsored content became more prominent in mid-2018, leading to many influencers to focus instead on authenticity.[7]
- ^ Lipiner, Bryan (16 September 2020). "What is Influencer Marketing? An Industry on the Rise". babson.edu. Retrieved 2021-03-10.
- ^ Martineau, Paris. "The WIRED Guide to Influencers". Wired. Retrieved 2021-03-10.
- ^ Srivastava, Pallavi. "Influencer Marketing: How It Can Make Your Brand Tick". Business Insider. Retrieved 2021-03-10.
- ^ Cite error: The named reference
FTCendorsements2was invoked but never defined (see the help page). - ^ Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 215–219. ISBN 978-1-9821-4686-3.
- ^ Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 224–225. ISBN 978-1-9821-4686-3.
- ^ Lorenz, Taylor (2023). Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet. Simon & Schuster. pp. 253–254. ISBN 978-1-9821-4686-3.