The term "it boy" (sometimes "it man") has been used to describe a male exhibiting similar qualities to an "it girl". In 1950, Clara Bow identified Robert Mitchum as an it man.[1] In 1995, Entertainment Weekly referred to Leonardo DiCaprio as "Hollywood's 'It' Boy" because of his "blazing talent and dashing baby-faced looks – a combination of the mystic and the mischievous – that have the praise faucets gushing buckets".[2][3]
In 2024, Vox published an article titled "Every Hollywood 'it' boy is a white guy," criticizing the entertainment industry for focusing almost exclusively on white actors in the 2020s.[4] This phenomenon has also been coined 'Twitter's White Boy of the Month' online.[5] Names often associated with this trend include Jacob Elordi, Paul Mescal, Jeremy Allen White, Robert Pattinson, Josh O’Connor, Matty Healy and Logan Lerman.[6][7]