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 | |
 Standard four-finger Kit Kat | |
| Product type | Confectionery |
|---|---|
| Owner | Nestlé Hershey's (US licence) |
| Country | United Kingdom |
| Introduced | September 1935 |
| Related brands | Rolo |
| Markets | Worldwide |
| Previous owners | Rowntree (1935–1988) |
| Tagline | "Have a break...Have a Kit Kat!" (Worldwide) "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat Bar!", "Break time, anytime" (US only) |
| Website | kitkat.com |
Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé (which acquired Rowntree's in 1988),[1] except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970).[2]
The standard bars consist of two or four pieces called fingers composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many flavours of Kit Kat, including milk, white, and dark chocolate.
The original four-finger version of the bar was developed after a worker at Rowntree's York factory put a suggestion in the recommendation box for "a chocolate bar that a man could take to work in his pack up".[3] It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched in 1936. It was renamed Kit Kat Chocolate Crisp in 1937, and just Kit Kat after World War II.[4]
Since making its first television appearance in a British commercial in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat".[4][5][6] Since 1986 in the US, the jingle used in television advertisements has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!"[7]
- ^ "Nestlé UK Website – History of Rowntree". Archived from the original on 18 March 2007. Retrieved 4 April 2007.
1988 – Nestlé SA buys Rowntree plc.
- ^ Rao, Tejal (24 October 2018). "In Japan, the Kit Kat Isn't Just a Chocolate. It's an Obsession". The New York Times. Retrieved 8 June 2022.
- ^ "KitKat is named after a man called Christopher". Nestlé. 28 August 2015. Archived from the original on 12 April 2020. Retrieved 12 April 2020.
- ^ a b Cite error: The named reference
First commercialwas invoked but never defined (see the help page). - ^ "Kit Kat: Meccano". BFI. Retrieved 24 November 2021.
- ^ "Kit Kat 1955-1959". Yorkshire Film Archive. Archived from the original on 22 May 2020. Retrieved 28 July 2019.
- ^ "The Story Behind the Music: The Iconic Kit Kat Jingle". NERDBOT. 11 June 2020. Retrieved 23 November 2020.