Lolita fashion (ロリータ・ファッション, rorīta fasshon) is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period.[1][2][3][4][5][6][excessive citations] A very distinctive property of Lolita fashion is the aesthetic of cuteness.[7][8] This clothing subculture can be categorized into three main substyles: 'Gothic', 'Classic', and 'Sweet'.[3][9] Many other substyles such as 'Sailor', 'Country', 'Hime' (princess), 'Guro' (grotesque), 'Qi' and 'Wa' (based on traditional Chinese and Japanese dress, respectively), 'Punk', 'Shiro' (white), 'Kuro' (black), and 'Steampunk' Lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s[10][11][12][13][14][excessive citations] although its popularity has waned in Japan as of the 2010s as alternative fashions fell in popularity.[15][16][17]