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 | |
| Country | United States |
|---|---|
| Broadcast area | United States and Canada |
| Headquarters |
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| Programming | |
| Language(s) | English |
| Picture format |
|
| Ownership | |
| Owner | NBCUniversal (Comcast) |
| Parent | NBCUniversal News Group |
| Sister channels | |
| History | |
| Launched | July 15, 1996 |
| Replaced |
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| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 20.4 (Alexandria, Minnesota) |
| Streaming media | |
| OTT services: | |
MSNBC is an American cable news channel under NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, the channel broadcasts news, original reporting, interviews and commentary.
AdWeek reports in 2024, MSNBC’s primetime lineup "averaged 1.2 million total viewers," basically even from the prior year ("+1% compared to 2023.")[1] MSNBC's most watched shows in 2024 were Deadline: White House with Nicolle Wallace, The Last Word With Lawrence O'Donnell and The Beat With Ari Melber, which averaged 1.5 million, 1.5 million, and 1.45 million nightly viewers, respectively.[2] Those shows beat CNN, but trailed Fox News.
In 2023, MSNBC's top five highest-rated shows were The Rachel Maddow Show, The Last Word with Lawrence O'Donnell, Deadline: White House, The Beat with Ari Melber, and All in with Chris Hayes.[1][2][3][4][5]
In 2023's fourth quarter, MSNBC was second to Fox as the most-watched cable news network (Fox averaged 1.2 million day viewers to MSNBC's 792,000, and CNN's 502,000 viewers).[6]
In November 2023, MSNBC's most watched nightly shows were The Beat with Ari Melber and Deadline: White House; The Beat was "the highest-rated non-Fox News show in the demo" on cable news, AdWeek reported.[7][8]
MSNBC was established in 1996 as a joint venture between NBC News and Microsoft ("MSN" and "NBC"), consisting of the cable network and the MSNBC.com website. Microsoft divested its ownership stake in the MSNBC channel in 2005, followed by MSNBC.com in 2012.
By the early-2010s, MSNBC dedicated most of its schedule to pundit-driven programming surrounding politics, with notable hosts such as Keith Olbermann, Chris Matthews, David Gregory, Ed Schultz, and Rachel Maddow, and a 2010 marketing campaign that promoted MSNBC as a left-leaning network to contrast its competitor Fox News Channel (which carries a conservative).[9] By the mid-2010s, MSNBC began to scale back its opinion-based programming outside of the morning and prime time hours, in favor of emphasizing hard news using the resources of NBC News.
- ^ Steinberg, Brian (September 19, 2023). "MSNBC Isn't Using Blue-State Chatter to Build a Daytime Nation". Variety. Retrieved November 3, 2023.
- ^ Grynbaum, Michael M. (March 16, 2023). "The New Prime Time for TV News: Afternoons". The New York Times. ISSN 0362-4331. Retrieved November 3, 2023.
- ^ "Fox News Dominates Cable News For October With Israel-Hamas Coverage, But MSNBC and CNN Both Gain Year Over Year". Mediaite. November 1, 2023. Retrieved November 4, 2023.
- ^ "Thursday, November 2 Scoreboard: The Five, Gutfeld! Split First Place in Ratings". Adweek. November 3, 2023. Retrieved November 4, 2023.
- ^ "Week of Oct. 23 Basic Cable Ranker: Top-Ranked Fox News Is No. 1 in Total Day Viewers, But Sheds Primetime Viewers". Adweek. November 1, 2023. Retrieved November 3, 2023.
- ^ "This Is the Q4 2023 Cable Network Ratings Report". Adweek. January 4, 2024. Retrieved January 6, 2024.
- ^ "Here Are Top-Rated Cable News Shows of November 2023". Adweek. November 30, 2023. Retrieved December 4, 2023.
- ^ Johnson, Ted (December 1, 2023). "Fox News Tops November Ratings; MSNBC Shows Total Day Gains Vs. 2022". Deadline. Retrieved December 4, 2023.
- ^ Cite error: The named reference
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