| Abbreviation | MASB |
|---|---|
| Formation | 2007 |
| Type | Nonprofit organization |
| Purpose | Establishing marketing measurement and accountability standards |
| Headquarters | United States |
Region served | Global |
The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation (MAF),[1] is an independent, private sector, self-governing organization composed of academics and practitioners. Its primary goal is to establish marketing measurement and accountability standards that drive continuous improvement in financial performance and to provide guidance and education to users of performance and financial information.[2]
- ^ MASB. Marketing Accountability Foundation (MAF). [cited 8 December 2010]
- ^ MASB Mission. Archived 2011-01-08 at the Wayback Machine [cited 8 December 2010]