Back مارلبورو Arabic مارلبورو ARZ Marlboro Azerbaijani মার্লবোরো (সিগারেট) Bengali/Bangla Marlboro (tabac) Catalan مارلبۆرۆ CKB Marlboro Czech Marlboro (Zigarettenmarke) German Marlboro Esperanto Marlboro Spanish
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| Product type | Cigarette |
|---|---|
| Owner |
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| Produced by |
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| Country | United States |
| Introduced | 1924 |
| Tagline | "Mild As May", "Come to where the flavor is. Come to Marlboro country" (1966),[1] "You get a lot to like with a Marlboro", "You Decide", "Pursue Flavor" |
| Website | www |
| Carcinogenicity: IARC group 1 | |
Marlboro (US: /ˈmɑːlˌbʌroʊ/,[2][3] UK: /ˈmɑːrlbərə, ˈmɔːl-/)[4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US. The brand was introduced in 1924, initially marketed towards women before it evolved towards men during the 1950s. Marlboro would eventually become one of the world's most valuable brands and best-selling products,[5] and it was widely known for its advertizing featuring the Marlboro Man, a fictional cowboy.[6]
Today, Marlboro continues to be one of the largest brand products of cigarettes.[7][8] Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia. In Canada, a separate product using the Marlboro brand is owned and manufactured by Imperial Tobacco Canada, while the international product is distributed in Canada by a unit of PMI under the name "Rooftop".[9] Also in India, a separate Marlboro product is made and marketed by Godfrey Phillips India.
- ^ Holt, Douglas; Cameron, Douglas (2010-10-28). Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. OUP Oxford. ISBN 9780191615207.
- ^ Elliott, Debbie (18 November 2024). "After Bans, Tobacco Tries Direct Marketing". NPR.
- ^ "Marlborough". Lexico US English Dictionary. Oxford University Press. Archived from the original on 2021-03-06.
- ^ John Wells (2010-01-06). "John Wells's phonetic blog: Marlborough". Phonetic-blog.blogspot.com. Retrieved 2011-08-03.
- ^ "43 brands that rule the world Coca-Cola tops the league of billion-dollar sellers while Guinness is the only British company". The Herald. 2001-11-01. Retrieved 2025-01-18.
- ^ "Coke and Marlboro Man voted 20th century’s brand heroes". www.campaignlive.co.uk. Retrieved 2025-01-18.
- ^ "Long before there was the Marlboro cowboy, there was the Marlboro baby". CBC Radio.
- ^ "Brand Ranking Released – Tobacco Reporter". 2020-04-17. Retrieved 2025-01-18.
- ^ Krashinsky, Susan (2012-08-03). "Why Marlboro Country ends at the border". The Globe and Mail. Retrieved 2012-09-15.