Back ثقافة جماهيرية Arabic Media mədəniyyəti Azerbaijani গণমাধ্যম সংস্কৃতি Bengali/Bangla Cultura de masses Catalan Masová kultura Czech Μαζική κουλτούρα Greek Cultura de masas Spanish Masa-kultura Basque Massakulttuuri Finnish Culture de masse French
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media.[1][2][3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
The alternative term mass culture suggests that such culture arises spontaneously from the masses, similar to the development of popular art before the 20th century.[4] However, the term media culture implies that this culture is largely a product of mass media. Another related term is image culture, which further emphasizes the visual and symbolic aspects of media influence.[1][2]
- ^ a b Jansson (2002)
- ^ a b Thoman (1992)
- ^ Thomas (2012) p.30 quotation:
The twenty-first century Western world, driven by American corporate and consumer ideology, is a perpetual media culture that depends on sound bites and the next thing, leaving the public reduced to media consumers never allowed time to reflect on the information. Volume and speed have consumed and obliterated nuance, ethics, and accuracy.
- ^ Adorno (1963) quotation:
...the interpretation agreeable to its advocates: that it is a matter of something like a culture that arises spontaneously from the masses themselves, the contemporary form of popular art.