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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric.[1] Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held.[2] This can greatly affect the speaker’s emotions, severely impacting his delivery.[3] Another aspect defended by Aristotle is that a speaker must have wisdom, virtue, and goodwill so he can better persuade his audience, also known as Ethos, Pathos, and Logos.[4]
- ^ Aristotle. "Rhetoric". The Internet Classics Archive. Translated by W. Rhys Roberts.
- ^ Cite error: The named reference
:0was invoked but never defined (see the help page). - ^ Sheridan, David M.; Ridolfo, Jim (2012-03-19). The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric (in Arabic). Parlor Press LLC. ISBN 978-1-60235-311-4.
- ^ Fortenbaugh, William W. (1992-08-01). "Aristotle on Persuasion Through Character". Rhetorica. 10 (3): 207–244. doi:10.1525/rh.1992.10.3.207. ISSN 0734-8584.