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Ownership | |
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Owner | Femi Adeyemi |
History | |
First air date | April 2011 |
Links | |
Webcast | www stream1 stream2 |
Website | www |
NTS Radio (also known as NTS Live or simply NTS) is an online radio station and media platform which launched in Hackney, East London. The station was founded in April 2011 by Femi Adeyemi "for an international community of music lovers".[1] NTS broadcasts from its studios in London and Los Angeles, as well as remote worldwide broadcasts from its mix of resident hosts and guests. NTS produces a diverse range of live radio shows, digital media and events. The station's tagline is "Don't Assume".[2]
The Guardian has described NTS as "redefining radio"[3] and The New Yorker described it as a radio "which reshaped how musicians and fans around the world saw and heard one another".[4]
GQ reported in early 2023 that the station averaged 3 million unique monthly listeners.[5] In 2024, The New York Times reported that the station had an average of 360,000 daily listeners during March of that year. The same article reported that "around 40 percent of the music played on NTS is not available on Spotify".[6]
NTS has permanent studios in London, Manchester and Los Angeles, as well as regular remote broadcasts from around the globe.[7][8][3][9] According to the Institute of Contemporary Arts, "NTS Radio is a family of like-minded and passionate individuals, dedicated to supporting exciting music and culture through online radio and events. NTS uncovers the best of the musical past, celebrates the present and cultivates the future of the underground music scene, and prides itself on being open-minded and experimental".[10]
In June 2023, Universal Music Group purchased a 25% shareholding in NTS and subsequently became NTS's largest shareholder.[11]