New Holland Agriculture

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New Holland Agriculture

Company type	Subsidiary
Industry	Agricultural machinery
Founded	1895; 130 years ago (1895) in New Holland, Pennsylvania, United States
Headquarters	Turin, Piedmont, Italy
Key people	Carlo Lambro, Brand President
Products	Tractors Combine harvesters Haying Equipment Balers Grape Harvesters
Parent	CNH Industrial
Website	agriculture.newholland.com

New Holland is a global full-line agricultural machinery manufacturer founded in New Holland, Pennsylvania, and now based in Turin, Italy. New Holland's products include tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, hobby tractors, utility vehicles and implements, and grape harvesters. Originally formed as the New Holland Machine Company in 1895, the company is now owned by CNH Industrial N.V., a company incorporated in the Netherlands.

New Holland equipment is manufactured at 18 plants globally (as well as six joint ventures in the Americas, Asia, and the Middle East).^[1] The current administrative headquarters are in Turin, Italy, with New Holland, Pennsylvania serving as the brand's North American headquarters.

New Holland also owns trademarks for innovations on its products such as the ABS Super Steer system, Opti Fan System, Intellifill system, and more.^[2]