 | |
| Network | TeenNick |
|---|---|
| Launched | July 25, 2011 |
| Closed | January 31, 2022 (10 years, 6 months and 6 days) |
| Country of origin | United States |
| Owner | ViacomCBS Domestic Media Networks |
| Formerly known as | The '90s Are All That (2011–15) The Splat (2015–17) NickSplat (2017–19) |
| Sister network | Nickelodeon Nick at Nite TeenNick Nicktoons Nick Jr. Channel NickMusic |
NickRewind[1] (formerly The '90s Are All That, The Splat, and NickSplat) was an American late night programming block that aired nightly over the channel space of TeenNick. The block showed reruns of mid-late 1980s, 1990s, and early-mid 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. Collectively under all of its various brands, TeenNick's overnight classic programming block ran from July 25, 2011 to January 31, 2022.
The block was preceded by The '90s Are All That, which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook.[2] From October 7, 2011 to October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight.[3] Response to the debut was very positive; hashtags pertaining to the block became trending topics on Twitter[4] and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot.[5]
Beginning October 5, 2015, the block expanded to eight hours (10 p.m. to 6 a.m.) and began airing a broader variety of series.[6] Renamed as "The Splat", the block's name and logo came from Nickelodeon's logo from 1984; a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others). To align itself with Nickelodeon's cross-platform branding, the block changed its name to NickSplat on May 1, 2017.[7] The block would adopt its final name on March 15, 2019, and discontinue broadcast on January 31, 2022, returning TeenNick to 24-hour programming. The YouTube channel for the block continues to post compilation content from past Nickelodeon shows.
- ^ @NickRewind (March 18, 2019). "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it ev…" (Tweet). Retrieved March 18, 2019 – via Twitter.
- ^ TeenNick goes retro with '90s programming – EXCLUSIVE, Entertainment Weekly, March 10, 2011.
- ^ "Teen Nick TV Listings, TV Shows and Schedule". www.zap2it.com. Archived from the original on 2015-10-06. Retrieved 2011-07-17.
- ^ Powers, Lindsay (July 26, 2011). Teen Nick's '90s TV Revival a Big Hit With Viewers. The Hollywood Reporter. Retrieved July 26, 2011.
- ^ The Vulture (July 26, 2011). Nick's New '90s Nostalgia Block is a Ratings Smash. New York Magazine. Retrieved July 26, 2011.
- ^ Brian Steinberg (24 September 2015). "Nickelodeon Will Launch 'The Splat', A Block of 1990s Favorites". Variety.
- ^ "The Splat is now NickSplat". Nick and More. 1 May 2017. Archived from the original on 24 April 2018. Retrieved 1 May 2017.