Nigel Hollis

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Nigel Hollis (born 1958) is an American author, analyst, researcher, speaker and commentator on marketing.^[1] He is the author of The Global Brand: How to Create and Develop Lasting Brand Value in the World Market,^[2] published by Palgrave Macmillan in 2008, and is executive vice president of the market research agency Millward Brown.