Pan-Indian film

Pan-Indian film
Years active2015–present
LocationIndia
Major figuresS. S. Rajamouli
Prashanth Neel
InfluencedCinema of India

Pan-Indian film is a cultural and media term related to Indian cinema, used to describe mainstream commercial films that aim to appeal to audiences across the nation while also extending their appeal to international markets. The movement originated primarily with Telugu cinema.[1][2]

S. S. Rajamouli pioneered the pan-Indian film movement with his duology of epic action films, Baahubali: The Beginning (2015) and Baahubali 2: The Conclusion (2017).[3] These films marked a significant shift in the Indian film industry, redefining its demographic reach and appeal.[4][5] .

A pan-Indian film is typically marketed and released in multiple languages across India, including Telugu, Hindi, Tamil, Kannada, Malayalam, and other regional languages.[6] Such films aim to transcend linguistic, demographic, social, regional, ethnic and cultural barriers, seeking to resonate with a wide audience.[7]

  1. ^ "The secret of the pan-Indian success of films from the south: Balancing the local and universal". The Indian Express. 3 August 2022. Archived from the original on 7 August 2022. Retrieved 7 August 2022.
  2. ^ Mehrotra, Suchin (19 September 2019). "What Does It Take To Make A Pan-India Movie?". Film Companion. Archived from the original on 7 February 2023. Retrieved 17 August 2023.
  3. ^ Jain, Gautam (26 June 2022). ""The original Pan India filmmaker"". Ormax Media. Archived from the original on 23 May 2022. Retrieved 10 March 2024.
  4. ^ Bamzai, Kaveree (1 April 2022). "Cinema's Biggest Mythmaker". Open. Archived from the original on 26 June 2022. Retrieved 10 March 2024.
  5. ^ "Inside the mind of SS Rajamouli: Decoding how the RRR director lends scale to his storytelling". Firstpost. 30 March 2022. Archived from the original on 18 August 2022. Retrieved 1 July 2022.
  6. ^ "'Pan-India' films make a comeback". Telangana Today. 17 April 2021. Archived from the original on 27 August 2021. Retrieved 27 August 2021.
  7. ^ Hrishikesh, Sharanya; Sebastian, Meryl (20 April 2022). "KGF 2, RRR, Pushpa: The southern Indian films winning on Bollywood's turf". BBC News. Archived from the original on 22 April 2022. Retrieved 22 April 2022.

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