![]() | |
Years active | 2015–present |
---|---|
Location | India |
Major figures | S. S. Rajamouli Prashanth Neel |
Influenced | Cinema of India |
Pan-Indian film is a cultural and media term related to Indian cinema, used to describe mainstream commercial films that aim to appeal to audiences across the nation while also extending their appeal to international markets. The movement originated primarily with Telugu cinema.[1][2]
S. S. Rajamouli pioneered the pan-Indian film movement with his duology of epic action films, Baahubali: The Beginning (2015) and Baahubali 2: The Conclusion (2017).[3] These films marked a significant shift in the Indian film industry, redefining its demographic reach and appeal.[4][5] .
A pan-Indian film is typically marketed and released in multiple languages across India, including Telugu, Hindi, Tamil, Kannada, Malayalam, and other regional languages.[6] Such films aim to transcend linguistic, demographic, social, regional, ethnic and cultural barriers, seeking to resonate with a wide audience.[7]