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The post-network era, also known as the post-broadcast era,[1] is a concept in American television that was popularized by Amanda D. Lotz. It denotes the period that followed an earlier network era, the nation's first institutional phase that started in the 1950s and ran through to the mid-1980s, and television's later multi-channel transition.[2] It describes a period that saw the deterioration of the dominance of the Big Three television networks: ABC, CBS and NBC in the United States, and follows the creation of a wide variety of cable television channels that catered specifically to niche groups. The post-network era saw the development of networks that deliver a wider diversity of programming choice, less constraints on a consumers choice of medium, decentralization of the location of viewing, and freedom of choice over time of viewing. It is concurrent with the Second Golden Age of Television.
For Amanda D. Lotz, the post-network era has been defined by five C's: "choice, control, convenience, customization, and community".[3] These five concepts, which have defined the post-network era, all relate to the ways in which viewers have greater access to a wider array of content which can be consumed on their own terms. The concept comes from the field of Television studies, and has been used by various academics to discuss numerous different topics.[4][5][6] The concept has been endorsed by media scholar Henry Jenkins, co-director of the Media Industries Project Michael Curtin, and American Studies, and Film and Media professor Jason Mittell.[7][8]
- ^ Turner, Graeme; Tay, Jinna (2009). Television studies after TV : understanding television in the post-broadcast era (Repr. ed.). London: Routledge. ISBN 9780415477697.
- ^ Lotz, Amanda D. (2007) "The Television Will Be Revolutionized". New York, NY: New York University Press
- ^ Lotz, Amanda D. (2007). "Conclusion: Still Watching Television". The Television Will be Revolutionized ([Online-Ausg.]. ed.). New York: New York University Press. pp. 241–256. ISBN 9780814752203.
- ^ Gray, Jonathan; Jones, Jeffrey P.; Thompson, Ethan (2009). Satire TV : politics and comedy in the post-network era ([Online-Ausg.]. ed.). New York: NYU Press. ISBN 978-0814731987.
- ^ Bartels, Larry M.; Rahn, Wendy M. (2000). Political attitudes in the post-network era (PDF). Washington: Annual Meeting of the American Political Science Association.
- ^ Lotz, Amanda D., ed. (2009). Beyond prime time : television programming in the post-network era. New York: Routledge. ISBN 978-0415996693.
- ^ Lotz, Amanda D. (2014). Television will be revolutionized (Second ed.). [S.l.]: New York University Press. ISBN 9781479865253.
- ^ Lotz, Amanda D. (2007). The Television Will be Revolutionized ([Online-Ausg.]. ed.). New York: New York University Press. ISBN 9780814752203.