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Primerica

Primerica, Inc.
Formerly American Can Company
Company typePublic
Industry
FoundedFebruary 10, 1977; 48 years ago (1977-02-10)
HeadquartersDuluth, Georgia, US
Key people
  • D. Richard Williams
  • (chairman of the board)
  • Glenn J. Williams
  • (CEO)
  • Peter W. Schneider
  • (president)
  • Tracy Tan
  • (CFO)[1]
Products
RevenueIncrease US$ 2.71 billion (2021)
Increase US$ 511.12 million (2021)
Increase US$ 373.36 million (2021)
Total assetsIncrease US$ 16.12 billion (2021)
Total equityIncrease US$ 2.08 billion (2021)
Number of employees
  • 2,891 (full-time; 2021)
  • 558 (on-call & part-time; 2021)
Websiteprimerica.com Edit this at Wikidata
Footnotes / references
[2][3][4]
Primerica's headquarters building

Primerica, Inc. is a multi-level marketing[5][6][7][8] company that provides insurance, investment and financial services to middle-income families in the United States and Canada.[9][10][11]

Primerica is the parent company of National Benefit Life Insurance Company, Primerica Life, Peach Re, and Vidalia Re.[9][12] Primerica acquired e-Telequote in July 2021.[13][14] The company that would become Primerica was founded in 1981. Primerica had its initial public offering in 2010.[15][16]

Primerica's headquarters are located in Duluth, Georgia.[17]

  1. ^ Schilling, Erin (September 15, 2023). "Successor named for longstanding Primerica CFO". Atlanta Business Chronicle. Retrieved January 24, 2025.
  2. ^ "Company Overview"
  3. ^ "US SEC: Form 10-K Primerica, Inc". US Securities and Exchange Commission. Retrieved March 1, 2018.
  4. ^ "FORM 10-K Primerica Inc" (PDF).
  5. ^ Veneziani, Vince (April 1, 2010). "Meet Primerica, The New Wall Street IPO That's Really A Multi-Level Marketing Scheme". Business Insider.
  6. ^ Chittum, Ryan (March 9, 2012). "200 Years of Citi: An alternate history". Columbia Journalism Review. Retrieved November 7, 2018.
  7. ^ Celarier, Michelle (May 9, 2016). "Herbalife's Endgame". Slate. Retrieved September 24, 2017.
  8. ^ "MLMs Are Using Coronavirus Anxiety To Exploit The Quarantined And Unemployed". HuffPost. May 29, 2020. Retrieved May 12, 2024.
  9. ^ a b "SEC 10-K 2014".
  10. ^ Primerica Financial Services, Inc (May 27, 2008). "Project No. R511993. Comment of Primerica Financial Services, Inc. on the revised notice of proposed rulemaking on the Business Opportunity Rule R511993" (PDF). Federal Trade Commission. pp. 3–4, 12. Retrieved January 18, 2016. Primerica suggests three modifications to the RPBOR, to better assure that the regulatory language actually achieves the clear intent of the Revised Notice that the Rule exclude multi-level marketing opportunities like those offered by Primerica and by many members of the Direct Selling Association...This will exclude most or all multi-level marketing companies, since most of them (like Primerica) prohibit upline agents from imposing fees on their downlines
  11. ^ Licensing, Dow Jones Reprints &. "WSJ | COVID-19 Expands Life Insurance Purchases Beyond Wealthy". Dow Jones Reprints & Licensing. Retrieved August 16, 2021.
  12. ^ "Primerica the Beautiful: Business observes 20 years". November 5, 2017.
  13. ^ Bellini, Martina (April 22, 2021). "Primerica's $600 Million Acquisition of e-TeleQuote". Retrieved October 25, 2021.
  14. ^ Bell, Allison. "Primerica Agrees to Acquire Etelequote: Deals". ThinkAdvisor. Retrieved October 25, 2021.
  15. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  16. ^ Saporta, Maria. "Primerica celebrates its new independence".
  17. ^ "Primerica opens 4th St. Cloud-area office". St. Cloud Times. Retrieved September 17, 2018.
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