![]() Logo of the ProVeg International umbrella; ProVeg Nederland does not have its own logo. | |
Founded | 19 October 2011 |
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Founder | Veerle Vrindts, Pablo Moleman, Alex Romijn et al. |
Type | Non-governmental organisation |
KVK 53813596 | |
Legal status | Stichting |
Focus | Nutrition, health, ecology and animal ethics |
Location | |
Origins | Stichting Viva Las Vega's |
Area served | Netherlands |
Method | Information, support, campaigns |
Strategic Director | Pablo Moleman |
Operations Director | Joey Cramer |
Affiliations | ProVeg International ProVeg Deutschland |
Website | proveg.com/nl |
ProVeg Nederland (/ˈprəʊvɛdʒ/[1]), known as Viva Las Vega's (VLV) from 2011 to 2017,[2] is a Dutch foundation that aims to accelerate the transition towards a plant-based food system. The foundation's stated goal is to make it easier for consumers to eat plant-based more often and also to help companies address the growing demand in plant-based products.[3] ProVeg Nederland is a member of the international ProVeg International.[2]