Prva Srpska Televizija

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Prva Televizija

Country	Serbia
Headquarters	Zemun, Autoput 22
Programming
Picture format	16:9 (1080i, HDTV)
Ownership
Owner	Srđan Milovanović (Kopernikus Corporation)
Sister channels	B92 Prva Plus Prva World Prva Max Prva Kick Prva Life Prva Files Prva Imagine
History
Launched	31 December 2006 (2006-12-31)
Former names	Fox Televizija (2006–2010)
Links
Website	www.prva.rs, www.prvatv.me

Prva (pronounced [pr̩̂ːʋaː]; Serbian Cyrillic: Прва, lit. 'First') or Prva Srpska Televizija (Serbian Cyrillic: Прва српска телевизија, lit. 'First Serbian Television'), is a Serbian commercial television network with national coverage. It was launched on 31 December 2006, at 7 pm, as Fox Televizija.

From its inception until December 2009, it was majority-owned by the global media conglomerate News Corporation (News Corp), which attached its Fox brand to the operation, naming Dan Bates as the CEO. During its time under News Corporation, Fox televizija closely co-operated with News Corporation–owned networks in neighbouring countries, such as bTV in Bulgaria and Fox Turkey, sharing production capabilities on specific projects and making use of their experienced staff. Though quickly establishing itself on the Serbian television market and improving its viewership stake year after year, Fox televizija was a money-losing operation, posting an annual loss in both 2007 and 2008. By August 2009, major restructuring was initiated at the network, with 60% of its news division staff being laid off in preparation for the network sale that occurred several months later.

From December 2009 until December 2018, the network was owned by the Greek media company Antenna Group.^[1] Following the December 2009 sale of Fox televizija to Antenna Group and a transitional period of several months during which Bates continued as CEO, the job was handed over to Dejan Jocić in March 2010.^[2] The Fox televizija name continued to be used until the start of the next television season on 18 September 2010, when the network was rebranded as Prva srpska televizija or Prva. Jocić, a German-born Serb and former ProSieben managing director, presided over Prva's expansion into the Montenegrin television market with the August 2012 establishment of its sister channel – Prva TV Crna Gora. Three years later, on 16 April 2013, the network's editor-in-chief Dragan Nenadović was prompted to the position of Prva's CEO.^[3]