Puff-puff (Japanese: ぱふぱふ, Hepburn: pafupafu) is an onomatopoeia that conveys a woman's breasts being rubbed in someone's face. It was first coined by Akira Toriyama, creator of Dragon Ball and lead artist of Dragon Quest, both of which featured it. In Dragon Quest, it appears in multiple games as a service a character may receive. It has been featured in a non-sexual way in Dragon Quest as well through methods such as having two Slimes being used to simulate the act, or by swapping the performer for a man, which has been criticized for lacking consent by critics. It has been censored in most games in the Dragon Quest series in English until Dragon Quest XI. Multiple video games in other series include the puff-puff scene or make references to it, including 3D Dot Game Heroes, Yakuza: Like a Dragon, Final Fantasy XIV, and Dragon Ball Xenoverse.