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 | This article contains promotional content. (November 2021) |
 | |
| Company type | Private |
|---|---|
| Industry | Experience management |
| Founded | 2002 |
| Founders |
|
| Headquarters |
|
Key people | Ryan Smith (Executive Chairman)[1] Zig Serafin (CEO) Chris Beckstead (President) |
| Products | Qualtrics XM Platform, Design XM, Customer XM, Employee XM, Product XM, Brand XM, XM Services |
| Revenue |  US$1.46 billion (2022) |
| US$−1.05 billion (2022) | |
 US$−1.06 billion (2022) | |
| Total assets | US$3.39 billion (2022) |
| Total equity | US$1.90 billion (2022) |
| Owner | Silver Lake |
Number of employees | c. 5,600 (December 2022) |
| Website | qualtrics |
| Footnotes / references [2][3] | |
Qualtrics is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.[4]
Qualtrics offers a cloud-based subscription software platform for experience management,[5] which it launched in March 2017.[6] Qualtrics software is used widely in academia to conduct survey research.[7]
On November 11, 2018, it was announced that Qualtrics would be acquired by SAP for US$8 billion.[8] The acquisition was completed on January 23, 2019.[9] On July 26, 2020, SAP announced its intent to take Qualtrics public,[10] and on January 28, 2021, Qualtrics began trading on the Nasdaq.[11] In March 2023, an investor group led by the private equity firm Silver Lake agreed to take Qualtrics private. On June 28, 2023, it was announced that Silver Lake and its co-investors, together with CPP Investments, acquired 100% of the outstanding shares in Qualtrics that Silver Lake did not already own, including the entirety of SAP’s majority ownership interest.[12]
- ^ Martin, Scott (August 27, 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013.
- ^ "Qualtrics 2022 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 24 February 2023.
- ^ "Qualtrics 2022 Proxy Statement (DEF 14A)". U.S. Securities and Exchange Commission. 15 April 2022.
- ^ Chapman, Lizette (15 May 2012). "Qualtrics Taps Accel, Sequoia For First-Ever VC Round". The Wall Street Journal.
- ^ "Qualtrics XM - Experience Management Software". Qualtrics. Retrieved 2020-12-28.
- ^ Rogers, Bruce. "Ryan Smith's Qualtrics Capitalizes On The Rise Of The 'Experience Economy'". Forbes. Retrieved 2020-12-28.
- ^ ""Qualtrics Dominates Academic Survey Research"".
- ^ "XO Data Press Release". Archived from the original on 2019-04-17. Retrieved 2024-07-22.
- ^ "SAP Completes Qualtrics Acquisition". SAP News Center. 2019-01-23. Archived from the original on 2022-02-19. Retrieved 2019-03-07.
- ^ "SAP Announces Intent to Take Qualtrics Public | Qualtrics IPO | SAP News". SAP News Center. 2020-07-26. Retrieved 2020-07-27.
- ^ Bursztynsky, Jessica; Levy, Ari (28 January 2021). "Qualtrics closes up 51% after debut, valuing cloud software vendor at $27.3 billion". CNBC. Archived from the original on 28 January 2021. Retrieved 28 January 2021.
- ^ "SAP Completes Sale of Its Stake in Qualtrics as Silver Lake and CPP Investments Complete Qualtrics Acquisition" (Press release).