Back Rare Beauty Spanish رر بیوتی Persian Rare Beauty ID Rare Beauty Polish Rare Beauty Portuguese Rare Beauty Ukrainian

Rare Beauty

Rare Beauty LLC
Rare Beauty
Company typePrivate
IndustryCosmetics
FoundedSeptember 3, 2020; 4 years ago (2020-09-03)
FounderSelena Gomez
Headquarters222 N Pacific Coast Hwy,
El Segundo, California
,
United States
Area served
Worldwide
Key people
  • Selena Gomez (Founder)
  • Scott Friedman (CEO)
  • Jason Slays (Model)
  • Nikki Eslami
ProductsCosmetics
RevenueUS$ 350 million (2023)[1][2][3]
OwnerSelena Gomez
Websiterarebeauty.com

Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. The brand was inspired by her third studio album, Rare (2020). Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America.[4] Since then, it has been made available to countries in Europe, Asia, and the Middle East. The company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.[5][6] One percent of all sales are donated to the Rare Beauty Impact Fund, a part of their "commitment to give people access to the resources they need to support their mental health.[7]

The current valuation of Rare Beauty is over US$2 billion, as of 2024.[2][3] In 2023, the estimated revenue for the line reached US$350 million, up approximately 50 percent from 2022.[2][8] Rare Beauty crossed US$400 million in net sales in the 12 months ending in February 2024.[9] The brand is one of the best-selling brands at Sephora,[10] and the fastest-growing celebrity beauty brand on social media.[11]

Rare Beauty was named as Time's most influential company of 2024.[12][13] In September 2024, it was reported that Gomez had become a billionaire, with an estimated net worth of $1.3 billion;[14] Bloomberg News estimated that roughly 81% of it originated from Rare Beauty.[15] Bloomberg also stated that at age 32, she had become "one of the country's youngest female self-made billionaires".[16]

  1. ^ Vega, Nicolas (April 26, 2024). "Selena Gomez says success of 'mission-driven' Rare Beauty makeup brand 'makes me happy every night when I go to sleep'". CNBC. Retrieved August 4, 2024.
  2. ^ a b c Rao, Priya (January 16, 2024). "Beauty's Most Sought-After M&A Targets in 2024". The Business of Fashion. Archived from the original on January 17, 2024. Retrieved January 19, 2024.
  3. ^ a b Shaw, Lucas; Tse, Crystal; Ceron, Ella (March 18, 2024). "Selena Gomez Weighs Sale of Cosmetics Brand Valued at $2 Billion". Bloomberg. Archived from the original on March 19, 2024. Retrieved March 19, 2024.
  4. ^ Robin, Maci (February 5, 2020). "Selena Gomez Is Launching a Makeup Brand at Sephora This Summer". Allure. Retrieved December 28, 2022.
  5. ^ Aziz, Afdhel. "Rare Beauty Launches Mental Health 101 Campaign To Help Gen-Z Get Access To Health For All". Forbes. Retrieved December 28, 2022.
  6. ^ "With Rare Beauty, Selena Gomez Is Making a Real Difference". Well+Good. April 23, 2022. Retrieved December 28, 2022.
  7. ^ "Rare Impact Fund". Rare Beauty. Retrieved December 28, 2022.
  8. ^ ""I tried Rare Beauty's new body care range – here's what I thought…"". Cosmopolitan. February 2, 2024. Retrieved February 14, 2024.
  9. ^ Rao, Priya (March 20, 2024). "Selena Gomez's Rare Beauty Exploring an IPO or Sale as Net Sales Cross $400 Million". The Business of Fashion. Retrieved March 21, 2024.
  10. ^ Ludmir, Clara (February 23, 2024). "Beyoncé Joins Rihanna, Selena Gomez And More In Beauty Retail With Cécred". Forbes. Archived from the original on March 4, 2024. Retrieved March 21, 2024.
  11. ^ Muhammad, Latifah (July 24, 2023). "Rare Beauty Takeover: Selena Gomez Has Reportedly Sold $70 Million in Blush". Billboard. Archived from the original on August 23, 2023. Retrieved September 11, 2023.
  12. ^ "This Celebrity-Owned Beauty Brand Is The Most Influential Company In The World!". Times of India. May 30, 2024. Retrieved May 30, 2024.
  13. ^ Lapid, Alyssa (May 30, 2024). "Selena Gomez Just Made CEO Dressing Look So Chic". Bustle. Retrieved May 30, 2024.
  14. ^ Sherman, Natalie (September 6, 2024). "Selena Gomez joins billionaire celebrity rich list". BBC News. Retrieved September 6, 2024.
  15. ^ Schneid, Rebecca (September 7, 2024). "Here's What We Know About Selena Gomez's Net Worth as She's Named on Billionaires Index". Time. Retrieved September 7, 2024.
  16. ^ Li, Diana (September 6, 2024). "Selena Gomez Is a Billionaire Thanks to Her Beauty Brand". Bloomberg News. Retrieved September 7, 2024.
From Wikipedia, the free encyclopedia · View on Wikipedia

Developed by Nelliwinne