Rebecca Hains is an American communication and media studies scholar and author. She is a professor in the Media and Communication Department at Salem State University[1] and focuses her work on the subject of children's media culture and marketing, which she studies from a feminist media studies and critical/cultural studies perspective.[2] She is a 2023–2024 Fulbright scholar.
Her books include Growing Up with Girl Power: Girlhood on Screen and in Everyday Life (2012) and The Princess Problem: Guiding Our Girls through the Princess-Obsessed Years (2014), and she has edited three anthologies on children's culture.
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