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Reincarnation is regularly mentioned in feature films, books, and popular music. The similar concept of transmigration has been used frequently to the point of cliché in the sense of people "switching bodies", in which the identity of a character transfers to another's body, either unilaterally or by exchange (e.g. Vice Versa), or to an animal (e.g. The Once and Future King) or object (e.g. The Picture of Dorian Gray). This concept has been used many times in various films, particularly in Indian cinema and television.