Owner | Jaguar Land Rover (since 2013)[1] |
---|---|
Country | United Kingdom |
Introduced | 1878 |
Discontinued | 15 April 2005 |
Markets | Automotive |
Previous owners |
|
Rover is a British automotive brand that was used for over a century, from 1904 to 2005. It was launched as a bicycle maker called Rover Company in 1878, before starting to manufacture autocars in 1904. The brand used the Viking longship as its logo. The rights to the brand are currently part of Jaguar Land Rover, which continues to produce Land Rovers, but no Rover automobiles are currently in production and the brand is considered dormant.
Despite a state-controlled absorption by the Leyland Motor Corporation (LMC) in 1967 and subsequent mergers, nationalisation, and demergers, the Rover brand retained its identity, first as an independent subsidiary division of LMC, and subsequently through various groups within British Leyland (BL) through the 1970s and into the 1980s.