Ruth Clark (1917 – February 20, 1997) was an American pollster and researcher. Her 1979 report The Changing Needs of Changing Readers was influential on the renewal of American newspapers, leading to a greater focus on service journalism and local news.[1][2]
- ^ Freeman, Karen (1997-03-07). "Ruth Clark, 80, Pollster Who Changed an Industry". The New York Times. ISSN 0362-4331. Retrieved 2017-06-28.
- ^ Meyer, Philip (2009-09-01). The Vanishing Newspaper [2nd Ed]: Saving Journalism in the Information Age. University of Missouri Press. ISBN 9780826272034.