The concept of the sample fair (in German: Mustermesse) was invented in 1895 in Leipzig, Germany. At the Leipzig Trade Fair the traditional goods fair was replaced with sample shows. The sample fairs are the usual type of trade fair today, which is facing another paradigm shift due to the digital transformation, accelerated by the COVID-19 pandemic.[1]
- ^ "Zukunft Messe: Paradigmenwechsel voraus". wieselhuber.de (in German). Retrieved 2024-06-22.